3 Ways Funeral Directors Can Market Cremation Services

About Me
Sharing The Burden: Ideas For Funeral Arrangements

Hello, everybody. My name is Lois, and I am in my seventies. It might be hard to believe, but I attended my first funeral when I was sixty-five years old. Since then, I have suffered the loss of quite a few family members and close friends. In fact, I have now organised over a dozen funerals. As someone who had been so blessed, it really came as a shock when I first experienced the trauma of making funeral arrangements whilst still finding time to grieve. It really taught me the importance of having an empathetic and creative funeral director that can help share the burden and honour your loved one appropriately. Hopefully, this blog will help those who, like me, had no idea about the enormity of the task a funeral organiser faces. I trust that the ideas within will prove comforting and inspiring during this difficult time. Thank you.

3 Ways Funeral Directors Can Market Cremation Services

14 September 2021
 Categories: , Blog

Recently, Australian families are increasingly choosing cremation over traditional burial. However, the trend has led to high competition among funeral homes as directors strive to find ways of attracting clients. While it is tempting to cut corners and offer low-cost cremation services, there are better strategies to gain a competitive edge. This article highlights strategies that cremation funeral directors can use to provide the best value for clients.

Offer Interesting Cremation Ideas 

Most people are unaware that there is a lot they can do with their loved one's cremation remains. While it is okay for clients to place the cremation remains of a loved one in an urn, the option is traditional and offered by almost every funeral home. Rather than settle for what everyone else is doing, you can provide attractive alternatives to customers. For instance, you can offer to transform cremation ashes into a coral reef, make fireworks, mix the remains with paint or turn them into diamonds. The various exciting and meaningful options will draw clients to your crematorium in droves.

Focus on Value, Not Cost 

Cost is one of the main reasons cremation is becoming popular among Australians today. Families do not have to worry about buying a casket, transportation logistics or extensive planning. However, while it is tempting to zero in on the cost benefits of cremation, funeral directors should not make price the primary value proposition. Instead, families need to understand the various advantages of cremation. For example, an environmentally conscious family will value cremation more if they fully understand that the practice is good for the environment. Similarly, informing clients that they can turn cremation remains into a diamond pendant accords jewellery a higher sentimental value than the deceased's personal belongings like a scarf or a cardigan. Most importantly, selling the value of cremation makes it a service, not a product.

Guarantee Proper Identification 

Even with more Australians choosing cremation, a small number still worries about taking home the remains of another person. It is mainly the case for cremation service providers that attend to several bodies in a day. Most crematoriums simply tell their clients not to worry about their ashes getting mixed with others. However, you should go the extra mile and make guarantees. For example, you can do it by giving clients a tour of your crematorium and explaining the whole process from beginning to the end. It is the perfect way to convince clients that your facility values proper identification during cremation.