Recently, Australian families are increasingly choosing cremation over traditional burial. However, the trend has led to high competition among funeral homes as directors strive to find ways of attracting clients. While it is tempting to cut corners and offer low-cost cremation services, there are better strategies to gain a competitive edge. This article highlights strategies that cremation funeral directors can use to provide the best value for clients.
Offer Interesting Cremation Ideas
Most people are unaware that there is a lot they can do with their loved one's cremation remains. While it is okay for clients to place the cremation remains of a loved one in an urn, the option is traditional and offered by almost every funeral home. Rather than settle for what everyone else is doing, you can provide attractive alternatives to customers. For instance, you can offer to transform cremation ashes into a coral reef, make fireworks, mix the remains with paint or turn them into diamonds. The various exciting and meaningful options will draw clients to your crematorium in droves.
Focus on Value, Not Cost
Cost is one of the main reasons cremation is becoming popular among Australians today. Families do not have to worry about buying a casket, transportation logistics or extensive planning. However, while it is tempting to zero in on the cost benefits of cremation, funeral directors should not make price the primary value proposition. Instead, families need to understand the various advantages of cremation. For example, an environmentally conscious family will value cremation more if they fully understand that the practice is good for the environment. Similarly, informing clients that they can turn cremation remains into a diamond pendant accords jewellery a higher sentimental value than the deceased's personal belongings like a scarf or a cardigan. Most importantly, selling the value of cremation makes it a service, not a product.
Guarantee Proper Identification
Even with more Australians choosing cremation, a small number still worries about taking home the remains of another person. It is mainly the case for cremation service providers that attend to several bodies in a day. Most crematoriums simply tell their clients not to worry about their ashes getting mixed with others. However, you should go the extra mile and make guarantees. For example, you can do it by giving clients a tour of your crematorium and explaining the whole process from beginning to the end. It is the perfect way to convince clients that your facility values proper identification during cremation.